A diet plan with six simple steps

Developed through decades of research and trusted by millions of people worldwide, The 1:1 Diet is built around a simple idea: weight loss works best when it’s personal.

That’s why we created the six steps - one clear, flexible pathway to sustainable weight loss. Each step is designed around your body and your goals, with your personal Consultant tailoring the journey to fit your lifestyle.

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Six steps shaped around you.

With The 1:1 Diet, you can move forward, pause, or skip ahead on whatever step you're on, as needed. The plan flexes with you, while keeping your nutrition balanced and your progress personal - so it feels realistic, supportive, and delivers weight loss results that are built to last.

Step 1: Results with no fuss

This weight loss approach is ideal if you’re looking for a clear, supportive starting point, while still maintaining complete nutrition and steady energy throughout the day.

Replace all your meals with our nutritionally complete products for a simple, structured start. With guidance from your personal Consultant, you’ll choose the option that’s right for you and get going straight away.

Note: Due to differences in legislation, customers in Northern Ireland and the Republic of Ireland are advised to add some conventional food as part of this Step. Your personal Consultant can advise you on this.

Step 2: A little structure.
A lot of flavour

Enjoy three products a day, alongside one healthy meal - either made by you or chosen from our Step Up Meals®. This step blends convenience with flexibility, helping you build sustainable habits while still seeing progress.

It’s an easy way to regain control, enjoy your food, and work towards long-term results with confidence.

Step 3: More food.
Same focus

Enjoy two products a day alongside a healthy meal for breakfast, lunch, and dinner. With recipe ideas from your personal Consultant or our blog, it’s easy to keep meals varied and enjoyable.

This step is a balanced approach to maintain optimum nutrition while helping you build lasting healthy eating habits and continue your weight loss journey.

Step 4: Fuel for busy lives

This is a higher-calorie step, designed for active people who need extra fuel. You’ll enjoy your regular meals, include a couple of products, and add a healthy snack from our range.

It supports higher energy needs while maintaining steady progress towards your target weight - with your personal Consultant there to keep you on track.

Step 5: Master your meals

This is a crucial step in your journey, focused on balance and long-term success. You’ll learn portion control and how to make the right food choices to help maintain your weight once you’ve reached your goal.

You’ll cook nutritious meals while still enjoying one of our products each day, helping you stay satisfied, steady, and confident - with habits designed to prevent weight regain.

Step 6: Lasting results

You’ve reached your goal - now it’s about maintaining it with confidence. Your personal Consultant remains by your side, offering ongoing support, encouragement, and accountability.

With smart habits in place and keeping a bar or snack on hand for busy days, you’re set up to maintain your weight long term.

Smart habits. Ongoing support. Lasting results.

Step 1: Results with no fuss

This weight loss approach is ideal if you’re looking for a clear, supportive starting point, while still maintaining complete nutrition and steady energy throughout the day.

Replace all your meals with our nutritionally complete products for a simple, structured start. With guidance from your personal Consultant, you’ll choose the option that’s right for you and get going straight away.

Note: Due to differences in legislation, customers in Northern Ireland and the Republic of Ireland are advised to add some conventional food as part of this Step. Your personal Consultant can advise you on this.

Step 2: A little structure.
A lot of flavour

Enjoy three products a day, alongside one healthy meal - either made by you or chosen from our Step Up Meals®. This step blends convenience with flexibility, helping you build sustainable habits while still seeing progress.

It’s an easy way to regain control, enjoy your food, and work towards long-term results with confidence.

Step 3: More food.
Same focus

Enjoy two products a day alongside a healthy meal for breakfast, lunch, and dinner. With recipe ideas from your personal Consultant or our blog, it’s easy to keep meals varied and enjoyable.

This step is a balanced approach to maintain optimum nutrition while helping you build lasting healthy eating habits and continue your weight loss journey.

Step 4: Fuel for busy lives

This is a higher-calorie step, designed for active people who need extra fuel. You’ll enjoy your regular meals, include a couple of products, and add a healthy snack from our range.

It supports higher energy needs while maintaining steady progress towards your target weight - with your personal Consultant there to keep you on track.

Step 5: Master your meals

This is a crucial step in your journey, focused on balance and long-term success. You’ll learn portion control and how to make the right food choices to help maintain your weight once you’ve reached your goal.

You’ll cook nutritious meals while still enjoying one of our products each day, helping you stay satisfied, steady, and confident - with habits designed to prevent weight regain.

Step 6: Lasting results

You’ve reached your goal - now it’s about maintaining it with confidence. Your personal Consultant remains by your side, offering ongoing support, encouragement, and accountability.

With smart habits in place and keeping a bar or snack on hand for busy days, you’re set up to maintain your weight long term.

Smart habits. Ongoing support. Lasting results.