A tailored plan designed around your life, your goals, and your pace.
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Weight loss made personal
No gimmicks. No one-size-fits-all.
With your own personal consultant, a plan shaped around your life, and meals you’ll genuinely enjoy, this is weight loss built around you - and designed to last.
Your personal Consultant is right there with you, offering encouragement whenever you need it most.
A wide range of shakes, bars and savoury meals, designed to be enjoyed morning, noon, and night.
Your personal Consultant is always within reach in-person or online, whenever you need them.
Affordable, at an average of under £3 per meal. Proven with complete and balanced nutrition you can trust.
Order in person or through our dedicated app. Everything you need, delivered.
Getting started is simple
Starting The 1:1 Diet is straightforward. There's two simple ways to begin your journey - simply pick which one suits you best.
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Whatever you choose, you’ll have personal guidance and real food that fits your life, right from the start.
1. Try a Taster Pack:
6 delicious, nutritionally balanced meals for just £9.99 (€11.49). Soups, shakes, bites
2. Straight to a Consultant:
Use our search tool to find a dedicated personal Consultant near you.
Food you’ll love
Enjoy a wide range of shakes, bars, and meals, all designed to support your goals and fit seamlessly into your lifestyle. With new flavours continually in development, following your plan feels flexible, enjoyable, and motivating.
From weight loss to weight maintenance, every option is nutritionally balanced and suitable for a wide range of dietary needs. Please check individual packs for details or refer to our Allergies and Lifestyle Information sheet.
From Cambridge to The 1:1 Diet
We began our journey in 1984 as the Cambridge Diet. Since then, we’ve grown, evolved, and become The 1:1 Diet - a name that reflects what truly sets us apart: personalised, one-to-one support.
People have always been at the heart of what we do, and our history is shaped by thousands of real success stories.
Want to know more about our story?
Read MoreProven by people
Life-changing weight loss. Lasting health benefits. Thousands of success stories with The 1:1 Diet.
This is our low-fat take on a popular Chinese dish. Instead of ordering a take-out, you can make your own really tasty version from scratch at home.
Typically, a scrummy takeaway option, we’ve created a low-carb version of pad Thai and it’s only 200kcal per serving!
Chickpeas are packed with protein and fibre, making them a very healthy food. This yummy recipe can be enjoyed on Step 2.
Healthy. Easy. Delicious
Simple recipes that fit your plan, and your life - and taste incredible.
This is our low-fat take on a popular Chinese dish. Instead of ordering a take-out, you can make your own really tasty version from scratch at home.
Typically, a scrummy takeaway option, we’ve created a low-carb version of pad Thai and it’s only 200kcal per serving!
Chickpeas are packed with protein and fibre, making them a very healthy food. This yummy recipe can be enjoyed on Step 2.
Backed by evidence
With four decades of research behind it, The 1:1 Diet combines proven results with credible science.
British Medical Journal
“Over our 40 year journey, we have had countless studies of how it actually works, and clear results have shown that it REALLY does.”
Weight of the Nation
“It’s never been more vital to raise awareness and understanding of the links between weight, diet, and mental and physical health.”
Landmark Trial
“Trial Announces ‘Soups & Shakes’ Diet Remains Most Effective Remedy for Long-Term Type-2 Diabetes Reversal”
Oxford University
“Some individuals are transformed almost beyond imagination by large weight losses and improved quality of health”